Wave goodbye to frizzy hair!

There’s nothing worse than spending hours getting ready for a night out and then having all of your hard work ruined in a matter of minutes.

You know the scenario – you’ve pampered, preened and pouted in front of the mirror for much longer than you planned.

But your make-up is flawless, your hair is immaculate, and you look like you’re ready for the red carpet.

And then everything goes pear-shaped as soon as you step outside the door, and the whole lot is ruined because you didn’t read the weather forecast.

Yes ladies, I’m talking about frizzy hair – the bane of many of our lives.

Frizzy hair can be caused by rain, sun, or humidity, and up until now there hasn’t been an awful lot you can do about it.

Some products help you in the short term, but don’t really penetrate the hair deep enough to make a lasting impression.

Well, listen up – all that is about to change… There is now a treatment that can stop your hairdo from turning into a hair don’t.

We’ve just introduced a new treatment at Reds that was originally developed in Brazil, and is set to revolutionise your hair and your hair care routine in ways that you won’t believe.

The treatment, known as the Brazilian Blow Dry, is an innovative process that transforms your hair using natural sources of keratin to repair internal damage and coat the hair to prevent any further harm.

Keratin is basically a very strong protein that occurs naturally in skin, nails, teeth, and makes up 88 per cent of your hair.

The Brazilian Blow Dry seals that keratin in, through an application and straightening process, so that your hair cuticles keep their natural moisture and the results are visible immediately.

The treatment can take between two and four hours depending on the length, condition and thickness of your hair.

But once it has been treated your hair will be smooth, silky and straight without the need for chemical.

In fact, this treatment actually replenishes and reconditions your hair, and protects it from water and heat damage.

The other bonus from having a Brazilian Blow Dry, rather than using relaxers or thermal conditioning, is that this treatment achieves the look you are after without damaging your hair’s natural texture.

This amazing treatment starts from £195, but is well worth the money as it lasts for between two and four months depending on your hair type and how often you wash your hair.

And yes, you heard that right – the treatment lasts between two and four months! I challenge you to name me a similar treatment that lasts as long.

Once you’ve had a Brazilian Blow Dry, styling and caring for your hair becomes effortless.

You’ll only need to do very small amounts of blow drying and styling in the months between treatments, meaning that you’ll save loads of time – more time for shopping!

If you’ve previously had chemical hair treatments such as bleaching, perming, colouring and highlighting, the Brazilian Blow Dry is a great way to revitalise tired looking locks and get rid of unhealthy and dull hair.

But don’t worry about the fact that it’s often referred to as a straightening treatment, because it’s incredibly versatile.

If you have curly hair, and want to keep it curly, the treatment can still be used as it will remove unwanted frizz and leave you with lush looking naturally curly locks.

Mark my words ladies - this is the beginning of the end of frizzy hair. So what are you waiting for? Get your appointment booked now!

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Susan Hall

About the author

Nationally reognised as one of the country's finest hairdressers, Susan Hall's expertise in competition work led to her being awarded the prestigious title of North Eastern Hairdresser of the Year.

With her talents not limited to the catwalk, Susan specialises in gracing her clients with wearable, feminine styles.

'My clients need something that works for them every day', suggests Susan. 'They need styles which they can manage themselves, and feel as fantastic as when they left the salon'.

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Susan's column

When not in the salon, Style Director Susan is a successful hair and beauty writer for several publications across the North East.

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